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Robert Mckee's avatar

Hi Tom, Excellent article and i think you hit the nail on the head with the differentiation between want and need, If we are responsible and purchase what we need rather than want we could impact the levels of waste sitting in the middle aisle specials. Changing the purchase pattern would indicate to store owners what is really needed and impact buying patterns, which would reduce delivery cycles and impact fossil fuel emissions.

the knock-on impact of decision making is seldom thought through and would probably seen as un-economical for business but may impact our air quality.

Which is kind of important.

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