In this episode, we explore more about the money-economy, and why it’s so important that we move away from that mistake. In previous episodes here, we’ve explored the idea of a focus on value, rather than money, as an anchor for future change; and then set out to
Just brilliant Tom, used this same thinking when we addressed product development to meet customer life stage. It is therefore not a clever idea to produce a mailshot to all customers for funeral insurance cover if 40% of your client base is between the ages of 25-35. What they probably need is mortgage cover, education savings schemes for children, etc,..
By mapping your client base to the graphs you produced above your marketing mailshot would have more impact if approached from client life stage. The mentioned funeral cover would have more impact on the 60-90 age group in your graph. The savings on wasted marketing can be utilised to enhance client offerings where required.
Just brilliant Tom, used this same thinking when we addressed product development to meet customer life stage. It is therefore not a clever idea to produce a mailshot to all customers for funeral insurance cover if 40% of your client base is between the ages of 25-35. What they probably need is mortgage cover, education savings schemes for children, etc,..
By mapping your client base to the graphs you produced above your marketing mailshot would have more impact if approached from client life stage. The mentioned funeral cover would have more impact on the 60-90 age group in your graph. The savings on wasted marketing can be utilised to enhance client offerings where required.